Productiv Raises $45M in Series C Funding

Productiv, a Palo Alto, CA-based provider of a SaaS management platform, closed a $45M Series C funding. The round, which brought total funding raised to date to $73M, was led by IVP with participation from existing investors Accel, Norwest Venture Partners, Okta Ventures, and new strategic investor Atlassian Ventures. In conjunction with the financing, Steve Harrick…

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Productiv raises $45 million in new funding round

BY STEVE BROOKS Productiv has completed a $45 million Series C funding round led by IVP. This latest investment into the leading SaaS Management platform is a vindication of its strategy and product. The round included existing investors Accel, Norwest Venture Partners and Okta Ventures. A new strategic investor, Atlassian Ventures, also participated. Productiv last…

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Startup Productiv Raises $45 Million in New Funding

By Sara Castellanos Productiv Inc., a startup that helps chief information officers manage the many software applications in use at a company, has closed $45 million in venture capital funding, amid revenue growth partly due to the pandemic Productiv announced the Series C investment, which was led by Silicon Valley-based venture-capital firm IVP, on Wednesday.…

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SaaS App Engagement Company Productiv Raises $8 Million

BY AMIT CHOWDHRY Due to the rapid growth of SaaS systems, companies are now using an average of 16 apps on average and 73% reported that nearly all their apps will be SaaS by 2020. However, there has been a decline in app usage transparency. Palo Alto-based software-as-a-service (SaaS) company engagement company Productiv announced it has raised…

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Productiv raises $8 million to help companies track SaaS app engagement

BY KYLE WIGGERS Enterprise software-as-a-service (SaaS) adoption has never been higher — companies use 16 SaaS apps on average and 73 percent say nearly all of their apps will be SaaS by 2020, driving the global industry to an estimated $185.8 billion in the next year. But coinciding with this climb is a decline in…

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Ex-Google Analytics chief Jody Shapiro’s startup Productiv exits stealth

BY MIKE WHEATLEY Former Google Analytics chief Jody Shapiro has chosen April Fools’ Day to announce that he’s deadly serious about wanting to help enterprises get a better handle on the software-as-a-service applications they use. Shapiro, who served as global head of Google Analytics Premium from 2007 until 2016, is launching his new company out of…

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