Productiv Delivers Strategic, Proactive Approach to SaaS Renewal Planning

Renewal Calendar’s centralized data drives stronger collaboration among IT, Finance, and Procurement business units

PALO ALTO, Calif., June 30, 2020 Productiv, the leading enterprise SaaS Management Platform, today announced the Productiv SaaS Renewal Calendar, a single data source for all contract data, renewal timelines, and SaaS application usage information. This centralized system of record arms enterprises with complete visibility into their SaaS renewals in a single location. With today’s announcement, business technology leaders are empowered to proactively drive successful renewal planning and effectively negotiate with vendors, helping to operationalize a more effective, efficient renewal process.

Managing and negotiating SaaS renewals can be a difficult and time-consuming process, from buying and provisioning to understanding how the SaaS application is being used across the organization. When you factor in the hundreds of SaaS applications in use at a company, the process can be overwhelming,” said Jody Shapiro, co-founder and CEO, Productiv. “The SaaS Renewal Calendar transforms renewal preparations and planning from a reactive to a proactive process. This not only provides a single place for shared, comprehensive data to drive a collaborative approach to renewals but also opens up new conversations among IT, finance, and business units about their respective goals and needs. These conversations ensure the application portfolio is thoughtfully planned to ensure everyone in the organization has the applications and license types they need to be productive without buying too much or too little, or buying duplicative applications.”

The new SaaS Renewal Calendar is a critical component of the Productiv SaaS Management Platform, offering a simple and insightful overview of all upcoming SaaS renewals. Enterprises can avoid surprise auto-renewals and prioritize their renewal preparation based on time, size of renewal, and the strategic value of the particular application. The Renewal Calendar’s centralized, cohesive view gives IT leaders the usage data they need to make smarter decisions about their SaaS application stack.

“With Productiv’s calendaring feature, what’s been amazing is getting that 30, 60, 90-day view of what’s coming… so I can better prepare myself with very deep analytics of the usage patterns before I talk to the vendor,” said Jim Fazzone, vice president of IT, HashiCorp. I think that’s really one of the big keys for us, is understanding what our true use case is to better shape the conversation and then keep finance aware that these things are coming.”

“The visibility and insight that Productiv provides into how our applications are being used enables our Procurement and IT teams to partner closer than ever before and is changing the way we adopt and manage technologies within our organization,” said Sheel Patel, head of strategic sourcing & procurement at Okta. “Productiv provides us with the insights we need to reduce license waste and improves our team’s productivity since we no longer need to manually track our portfolio and renewals.”

The Productiv SaaS Renewal Calendar visualizes key renewal data in both a graph view and a calendar view. Features and capabilities include:

  • Renewal Calendar Notifications — Set up notifications to be emailed or sent via Slack when a renewal is imminent so everyone is on the same page that it’s time to dig into the data for that particular application. Subscribe to notifications for all apps, or choose to be notified on an app by app basis.
  • Centralized Contract Data — Securely upload your contracts. Productiv ingests and processes the raw contract data to provide a simplified view of your financial and commercial obligations so that as the business evolves, adds vendors, or modifies contracts you can still stay ahead of your renewals..
  • Feature-Level Engagement Data — Application engagement data down to the user- and feature-level arms teams with all of the data they need to effectively negotiate each SaaS renewal.
  • Data-Driven Recommendations — Rein in costs and right-size your application licenses with recommendations based on Productiv’s deep understanding of each application, including associated pricing packages and tiers as well as usage to significantly reduce the license cost if users are currently at a higher tier.

Productiv’s SaaS Renewal Calendar is available now to all Productiv customers. For more feature and capability details, please read the Productiv blog.

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About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. Productiv enables smarter renewal decisions, more intelligent license allocations, and stronger application adoption through automated workflows and deep analytics. Backed by Accel, Norwest Venture Partners, and Okta Ventures, and founded by veterans from Amazon, Google, and LinkedIn, we help IT leaders at enterprises like Fox, Uber, Equinix, Okta, and Apttus improve the employee software experience and maximize application value.

 

Productiv Expands Leadership Team, Announces Apurva Davé as Vice President of Marketing

Accomplished Enterprise Marketing Executive Brings 20+ Years of Experience to SaaS Management Innovator

 PALO ALTO, Calif., June 24, 2020 Productiv, the leading enterprise SaaS Management Platform, today announced the appointment of Apurva Davé as Vice President of Marketing. Davé joins the leadership team during a period of strong corporate, customer, and product momentum and growth. Productiv has expanded its engineering, product and go-to-market teams, opened a research and development office in Bengaluru, India and been named a Cool Vendor in Gartner’s Cool Vendors in the Digital Workplace report.

“Today’s IT leaders face the daunting task of boosting company productivity and efficiency while reining in costs – all amidst a massive enterprise-wide SaaS transformation. Years ago, only the IT department could buy new software. Now, anyone at a company can punch in their credit card and start using whatever tool they want. That leaves IT in a reactive mode of trying to manage all these disparate applications – and that’s a huge problem,” said Davé. “I was intrigued by Productiv’s ability to go beyond license management and distill engagement data within various SaaS applications into meaningful insights. The power of Productiv will help CIOs and business technology leaders lead change rather than simply manage change.”

As Vice President of Marketing, Davé is responsible for the company’s go-to-market strategy, community development, and communications. He will work to further articulate Productiv’s market vision and value, including how the company unlocks the data that empowers IT to drive an effective company-wide SaaS strategy.

Founded by veterans from Amazon, Google, and LinkedIn with decades of experience in enterprise technology and data analytics, Productiv’s SaaS Management Platform uncovers specific insights about how employees engage with software to work and collaborate. Productiv’s analytics more precisely define application engagement — or what happens after a user logs in — down to the user- and feature-level. IT can then make smarter decisions about more efficient renewals and more intelligent license allocations.

“Now more than ever, with millions of people working from home, companies need direct visibility into which SaaS applications are driving productivity – and which are not. CIOs and business technology leaders also need to drive business value from their software investments, and this is where Productiv’s data-driven approach helps bridge the technology-business gap,” said Jody Shapiro, co-founder and CEO, Productiv. “Apurva is a great addition to our team, especially during this high-growth period. His technical background and deep experience in product marketing and category-owning positioning are a perfect match for Productiv. I look forward to partnering with him to increase the company’s corporate, product and market visibility.” 

Prior to Productiv, Davé served as Chief Marketing Officer at cloud-native devops company Sysdig, Vice President of Marketing at Jut, and General Manager at Riverbed Technology. He also serves as an advisor to Dgraph Labs, Women Who Ask, and Funworks.

 Read more about Apurva Davé and why he joined Productiv here.

About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. Productiv enables smarter renewal decisions, more intelligent license allocations, and stronger application adoption through automated workflows and deep analytics. Backed by Accel, Norwest Venture Partners, and Okta Ventures, and founded by veterans from Amazon, Google, and LinkedIn, we help IT leaders at enterprises like Fox, Uber, Equinix, Okta, and Apttus improve the employee software experience and maximize application value. 

Productiv Named a May 2020 Cool Vendor in Gartner’s Cool Vendors in the Digital Workplace Report

Report recognizes innovative, impactful, and intriguing vendors, products and services

PALO ALTO, Calif. – May 21, 2020 – Productiv, the leading enterprise SaaS Management Platform, today announced the company has been named a Cool Vendor in Gartner’s May 2020 Cool Vendors in the Digital Workplace report

According to Gartner, “Gartner’s definition of a Cool Vendor is a small company offering a technology or service that is: innovative — enables users to do things they couldn’t do before, impactful — has or will have a business impact — not just technology for its own sake, and intriguing — has caught Gartner’s interest during the past six months.”2 

According to the report, “Inability to drive enablement and cultural change continues to be the primary barrier to scaling the digital workplace.” The report goes on to recommend that “Application leaders for the digital workplace who are seeking to improve enablement of digital workplace applications should: quantify and improve digital dexterity by defining, measuring and monitoring key metrics for digital workplace application enablement and engagement.1

Productiv provides the full picture on every facet of your SaaS portfolio. By going beyond login activity, Productiv precisely defines application engagement down to the user- and feature-level. Automated workflows and deep analytics enable smarter renewal decisions, more intelligent license allocations, and stronger application adoption, ultimately maximizing both application value and the employee experience. 

“Productiv’s mission is to help modern CIOs make smart, data-driven decisions about their SaaS investments to increase productivity and improve collaboration. We believe Productiv’s recognition as a Cool Vendor is further validation of our efforts to enable enterprises to unlock the business value of their SaaS applications with engagement-based insights,” said Jody Shapiro, co-founder and CEO, Productiv. “Today’s business climate has made remote collaboration and measuring the effectiveness of business technology a top-line enterprise priority. Productiv’s SaaS Management Platform produces meaningful insights that help IT leaders understand how employees engage with software to work and collaborate, which applications are driving productivity, and which are not. When enterprises can standardize on the right SaaS applications, it strengthens collaboration, productivity, as well as the overall bottom line.”

Gartner subscribers can access the report here

Gartner, “Cool Vendors in the Digital Workplace,” Lane Severson, Melissa Hilbert, Craig Roth, Matt Cain, Manjunath Bhat, Stephen Emmott, May 12, 2020

2Gartner “Cool Vendors — Action, Not Just Reaction, Is Key to Coolness: A Gartner Trend Insight Report,” Daryl Plummer, Janelle Hill, Rita Sallam, Adrian Leow, May 30, 2019

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. Productiv enables smarter renewal decisions, more intelligent license allocations, and stronger application adoption through automated workflows and deep analytics. Backed by Accel, Norwest Venture Partners, and Okta Ventures, and founded by veterans from Amazon, Google, and LinkedIn, we help IT leaders at enterprises like Fox, Uber, Equinix, Okta, and Apttus improve the employee software experience and maximize application value.                                                                        

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Media Contact

Becky Quinlan

Offleash for Productiv

productiv@offleashpr.com

Productiv Marks First Anniversary With Strong Company Growth

Productiv Raises $20M in Series B Funding to Maximize SaaS Value with Application Engagement Analytics

Second funding round in six months underscores company momentum and market need for engagement-based insights into SaaS application use 

  

PALO ALTO, Calif., Nov. 6, 2019 Productiv, the application engagement analytics company, today announced the close of $20M in Series B financing led by Norwest Venture Partners with additional participation from strategic investor Okta Ventures and existing investor Accel. Productiv’s approach to Software-as-a-Service (SaaS) management gives companies visibility into their SaaS application engagement in order to drive business value from their software investments. Since launching in April 2019 with a commitment to helping enterprises unlock business value with SaaS engagement data, Productiv has experienced significant business momentum. With today’s announcement, Productiv has raised a total of $28M in funding and added enterprise customers including Apttus, LiveRamp, and Blue Diamond Growers. Additionally, the company has built out engineering, sales, marketing, and customer success functions with hires from industry-leading companies including Slack, eBay, Facebook, and Netskope.

“SaaS has democratized enterprise application purchasing and made everyone a buyer, with multiple teams using multiple applications simultaneously. Redundancy is high and productivity is low, with employees sometimes checking five different tools to access one document. All of this creates unnecessary cost and friction among teams,” said Jody Shapiro, co-founder and CEO of Productiv. “Productiv’s application engagement analytics address this wide-spread enterprise need, and the combination of today’s funding with our customer traction in the last six months is strong validation of our mission to provide enterprises with the insights they need to drive maximum value from their SaaS applications.”

In a business environment where every company is now a technology company, the rapid adoption of SaaS applications has streamlined many routine business processes. However, the ease-of-use and wide-scale deployment of SaaS applications has created a number of challenges. As the number of applications scales into hundreds per enterprise, IT organizations lack the visibility into applications employees are using and how well they are being used. The result is that enterprises cannot make effective application portfolio decisions or determine application value, undermining their overall business productivity. 

Productiv is rethinking SaaS management with application engagement analytics, which surfaces meaningful insights that allow enterprises to understand how employees collaborate and drive team productivity. This SaaS application engagement intelligence enables enterprises to maximize application value in a way that is right for their people, their budget, and their business.

“The rapid growth of the SaaS industry and escalating enterprise adoption highlights a prime market opportunity for application engagement analytics,” said Rama Sekhar, Partner, Norwest Venture Partners. “When there is a substantial gap between the number of provisioned users and the number of engaged users across applications, companies waste money and employees waste time – and that’s bad for business. Productiv offers powerful engagement analytics to help organizations understand how apps are being used after users log in, enabling enterprises to standardize on specific apps and eliminate redundant ones.” 

Productiv does more than track login activity, license data and renewal notices; it showcases real-time application usage and engagement statistics at the team, geography, device, and feature level. CIOs and senior IT staff can then analyze, drive, and improve adoption of and engagement in the right applications. With Productiv application engagement analytics, enterprises leverage more than 50 application engagement dimensions to view benchmarks for their entire SaaS portfolio in real time. Armed with this engagement insight, enterprises can drive adoption, improve collaboration, and accurately predict future application use.

“Okta is committed to enabling any organization to securely use the technologies that make them more productive and successful. For today’s modern organizations, this means adopting a number of cloud applications that support their digital transformation initiatives, and ultimately make them more efficient,” said Monty Gray, SVP, Corporate Development, Okta. “Productiv solves a critical challenge for organizations by enabling them to understand the value delivered from each application they deploy and we’re excited to see the benefit they bring to our current and future customers.

“Innovation is at the heart of Uber’s culture, and SaaS applications accelerate innovation by providing our employees a seamless collaboration experience no matter where in the world they are located,” said Shobhana Ahluwalia, Head of IT at Uber. “Feature-level visibility into SaaS application engagement gives organizations a complete picture of how employees use applications to do their jobs, enabling them to focus adoption efforts on the applications that drive maximum value.”

“At LiveRamp, SaaS applications enable our employees to move fast and collaborate efficiently, but the ease with which SaaS applications can be purchased or replaced makes evaluating and rationalizing our total SaaS portfolio a challenge,” said Amit Sharan, Head of Global Business Technology at LiveRamp. “With Productiv engagement analytics, we have a 360-degree view into the apps our people use and feature-level visibility into how they are being used, enabling us to continuously evaluate and rationalize our portfolio and focus adoption efforts on the applications with the most engagement.

For more information about Productiv and today’s announcement, please visit the following pages:

About Productiv

Productiv provides application engagement analytics for IT leaders who are rethinking SaaS management. Only Productiv goes beyond login data by looking at more than 50 engagement dimensions, helping enterprise customers continuously rationalize their application portfolio and answer questions about application investments and effectiveness with contextual insights about actual use. Backed by Accel and Norwest Venture Partners and founded by veterans from Amazon, Google, and LinkedIn, Productiv helps companies like Fox and Equinix maximize application value in a way that is right for their people, their budget, and their business.

Productiv Announces Real-Time Engagement Analytics for Box

Purpose-built app engagement analytics enable IT leaders to drive adoption and increase collaboration in leading cloud content management solution

PALO ALTO, Calif. – Productiv, the company defining the new standard for SaaS application productivity, today announced the availability of powerful engagement analytics for customers using Box’s enterprise-grade cloud content management solution. With today’s announcement, CIOs and senior IT staff who use Box to seamlessly and securely manage all of their content in the cloud can now use Productiv to drive adoption, improve collaboration, and accurately predict future application use.

“Today’s enterprises look to the cloud first to collaborate, and Box is a leading cloud content management solution that enables organizations to accelerate business processes, power workplace collaboration, and protect their most valuable information,” said Jody Shapiro, CEO at Productiv. “With Productiv plus Box, CIOs and IT leaders at the 70% of Fortune 500 companies who are Box customers now have feature-level insight into how employees are collaborating in Box, allowing them to expand adoption, identify best practices and usage patterns, and understand the ways that employees are driving value from Box.”

Productiv allows CIOs and senior IT staff to analyze, drive, and improve adoption of and engagement in cloud applications. Using more than 50 dimensions of app engagement,  Productiv customers track, analyze, and see benchmarks for their entire SaaS portfolio in real time, improving adoption and collaboration in cloud applications by understanding application engagement by geography, team, device, and feature.

“We’re always evaluating the applications in our portfolio and for a large enterprise like Fox, this work is complex and time consuming,” said Aashish Chandarana, SVP Partnerships at Fox Corporation. “With Productiv real-time engagement analytics, we’ve been able to scale this process. Even more, we’re seeing our applications like Box in a different light because Productiv provides feature-level visibility to help us measure and drive adoption across the enterprise.”

With Productiv real-time engagement analytics for Box, IT leaders can now drill down on team usage frequency, user engagement frequency, and team feature engagement, including insights into files created, edited, shared, downloaded, and viewed across departments and locations. Key use cases include measuring and driving Box adoption at the team level, increasing use of Box collaborative features with feature-level visibility, leveraging accurate forecasting data from Productiv to get ahead of provisioning demand, and a 360-degree view of shadow IT apps in use that can be replaced by Box. 

“Box makes it simple for people to power secure collaboration and workflows around their most valuable content in the cloud,” said Jeetu Patel, Chief Product Officer at Box. “Having Productiv as a Box Technology Partner empowers our customers with engagement and usage analytics that will enable them to drive Box adoption and centralize, manage, and secure their data in the cloud.”

For more information about Productiv, or to register for a free trial, visit our website.

About Productiv

Productiv provides application engagement analytics that help modern business technology leaders determine if the cloud apps in their enterprise are the right ones for their budget, their people, and their business. Productiv achieves this by looking at more than 50 application engagement dimensions, making it possible for IT teams to analyze, drive, and improve their portfolio based on how people use applications to get their work done.