Productiv raises $8 million to help companies track SaaS app engagement

VENTURE BEAT


BY KYLE WIGGERS

Enterprise software-as-a-service (SaaS) adoption has never been higher — companies use 16 SaaS apps on average and 73 percent say nearly all of their apps will be SaaS by 2020, driving the global industry to an estimated $185.8 billion in the next year. But coinciding with this climb is a decline in app usage transparency. A recent survey of IT leaders conducted by Numerify found that 45 percent don’t have a complete picture of key apps and business health services, with 38 percent admitting they couldn’t analyze IT data on the fly and 57 percent saying they lacked an overview of IT performance across projects and employees.

The market’s relative opaqueness motivated Jody Shapiro, formerly head of product management for Google Analytics, to investigate a metrics-driven solution. Unable to find one, he developed his own in Productiv, which emerged from stealth this week with $8 million in series A funding led by Accel partner and former CEO of RelateIQ (now SalesforceIQ) Steve Loughlin.

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