BY KYLE WIGGERS
Productiv, a platform for aggregating real-time engagement data and insights for apps and management, today announced that it raised $45 million in a series C funding round, bringing its total raised to date to over $73 million. The company says it’ll use the funding to bolster growth after a year in which Productiv more than doubled its headcount and added customers including DocuSign, Kayak, PagerDuty, and Robinhood.
Enterprise software-as-a-service (SaaS) adoption has never been higher. Companies use 16 SaaS apps on average, driving the global industry to an estimated $157 billion. But coinciding with this climb is a decline in app usage transparency. A recent survey of IT leaders conducted by Numerify found that 45% don’t have a complete picture of key apps and business health services, with 57% saying they lacked an overview of IT performance across projects and employees.