This week, we’re at Zoomtopia talking with IT and business leaders about the importance of looking more closely at how people are using Zoom and the business value that drives. This is core to what Productiv does for our customers, so we thought we’d focus this blog post on three key use cases that the Productiv + Zoom integration can support.

1. Driving Zoom adoption and ongoing engagement

Zoom is one of the leading providers of video conferencing and collaboration and has many features critical to meeting business objectives such as reducing travel costs or enabling a remote workforce. As IT teams take on rolling out applications like Zoom, they need to be able to track both initial adoption and ongoing engagement. Productiv provides deep visibility into application engagement, and for Zoom this translates to specifics about meetings across your teams. Productiv can help you answer questions like “Are we meeting our objectives for user adoption and engagement in Zoom?” or “Which teams are lagging behind or where has engagement dropped?”

2. Rationalize my application portfolio

Application portfolio rationalization should be a continuous process, not something organizations do every 18 months. As part of that process, IT needs to be able to quickly compare one application with another. For example, how is engagement in Zoom vs. Skype for Business? With Productiv, organizations can look at application overlap and compare engagement vs. provisioning with real-time data. This helps our customers make data-driven decisions about on which video conferencing application they should standardize.

3. Get ahead of upgrade demand

Many applications like Zoom offer different license tiers based on functionality, and it’s not uncommon to initially provision an entry-level license first to a new employee. The downstream implication of this practice, however, is a barrage of upgrade requests that bog down IT teams and slow down end users when they need advanced features the most. Productiv helps IT get ahead of these requests by providing predictive modeling on application use, so that upgrades can be provisioned automatically or through a notification to the application administrator.

There are several additional use cases we will explore in the coming weeks. The three shared here are significant and these are the types of things that get our customers so excited about Productiv.

As Milind Wagle, CIO of Equinix put it:

“Productiv gives us engagement analytics and that helps us ensure that we’re keeping adoption and engagement in Zoom at a healthy level. Through Productiv we’re tracking key feature use and getting ahead of requests from employees who require additional functionality. This is tremendously valuable for our business.”

Interested in hearing more about Productiv and seeing it in action? Sign up here to see a demo and explore how application engagement analytics can help your organization.