Case study
Productiv + UTA
UTA uses Productiv to understand application and feature usage.

UTA accelerates Zoom feature adoption by 113% with Productiv
Challenges:
- Manual, time-consuming collection & analysis of app usage data
- Limited visibility into impact of training on feature & app adoption
- No measurement of in-app collaboration
Results:
- 20% reduction in time spend on data gathering and analysis
- 113% increase in Zoom screen sharing in 30 days
- 59% increase in Box user engagement
- 422% rise in Box files shared externally
United Talent Agency (UTA) is a global talent and entertainment company with more than 1,400 employees that represents pioneering artists, storytellers, entertainers, and brands. UTA created a technology adoption team to ensure its agents have the right tools and training to work effectively.
Before the team could enable agents, they needed to figure out which ones need to be trained and what they need to be trained on. But identifying those individuals and their needs was a challenge.
Why UTA Needed Productiv: In order to identify which agents to train, the team was exporting usage and adoption metrics from each application, compiling them in a spreadsheet, and then creating visualizations to go along with the data. It was an extremely time-consuming process. They often relied on stale, out-of-date data on app usage because it would take too much time and effort to obtain current information. As a result, some agents who needed training were passed over while others were offered training too late. Additionally, the team had limited visibility into whether the training resulted in more adoption and usage.
"Before Productiv, I would personally spend 7-8 hours a week pulling data and analysis on application adoption to present to the CIO & IT team. Now, it’s instantaneous! There are always more questions than we can answer, and with Productiv we can easily dive into details in real time to view and segment the data, instead of manually and inefficiently reworking spreadsheets.”
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