
Case study
Productiv + Zoom
Zoom uses Productiv to understand application and feature usage.

Zoom maximizes value and usage of SaaS tools using Productiv
Challenges:
- Evaluating and Selecting New Tools
- Application Visibility
- Application Usage and Value
Results:
Productiv has helped IT and Finance oversee technology purchasing at
Zoom. Instead of 200+ row spreadsheets and wasted time trying to collect
data, the team can make faster decisions, make more informed application
purchases, and stay ahead of renewals.
Zoom is a market leader in video conferencing software and a majority of us consider it the standard for virtual meetings. The American company was founded in 2011 and aims to take collaboration and communication even further. Zoom’s mission is to make communications frictionless and secure.
As the company has grown, they have continued to improve processes and oversight. Zoom now has over 4,400 employees, requiring new levels of alignment and oversight. The company had a technology stack that was rapidly growing with over 250 SaaS applications, and IT and Finance wanted a better handle on what was needed.
Vik Shah, Corporate Controller, outlined the challenges: “As a finance leader, my primary goal is to ensure value i.e. tools we use are helping us be nimble and accelerate growth; a secondary goal is cost management. As we have scaled operations globally, I noticed we had many different SaaS apps - we did not really have a process in place to check if we needed all these tools.” The team wanted to find better ways to monitor these tools and maximize their value across the organization.
"For many tools, we had sometimes purchased more licenses than we were actually using. How do I justify that? Is there a way to ensure that at least 80-90% of the license count is being utilized regularly? Productiv helps provide that visibility across the full organization and a platform to help us manage our technology stack.”

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