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The former head of Google Analytics just scored $20 million more for his startup Productiv, which is helping businesses manage the sheer number of software subscriptions they use

Business insider | November 6, 2019

With the spread of more and more software as a service tools, companies are being overwhelmed by the sheer amount cloud-based software and services their employees are using. It’s that phenomenon that led former head of Google Analytics Jody Shapiro to start Productiv, his new startup.

Productiv raises $20M Series B for engagement analysis

Vator | November 6, 2019

Palo Alto, Ca.-based Productiv closed a $20 million Series B round, led by Norwest Venture Partners, with participation from Okta Ventures and Accel, its existing investor. This round comes just six months after Productiv’s first raise of $8 million in April when it emerged out of stealth, and brings the total investment raised to $28 million. 

SaaS Renewal Cycles Are An Unrealized Opportunity For CIOs

Forbes | August 13, 2019

When software as a service (SaaS) came onto the scene 20 years ago, people were tired of getting “stuck” with on-premises software due to the prohibitive costs of switching — both in terms of time and money.

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CIOs Crack Open the ‘Black Box’ of Tech Productivity

Wall Street JOURNAL – CIO JOURNAL | June 3,  2019

“Fox sought help from venture-capital-backed startup Productiv to track employee usage of about 12 software applications,” said Paul Cheesbrough, chief technology officer at Fox Corp. The new (Productiv) metrics allowed Fox to renew contracts and expand deployments on software that employees used the most, such apps from Zoom and Slack. Fox plans to end contracts with some software applications from Microsoft based on the usage stats.”

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SaaS App Engagement Company Productiv Raises $8 Million

Pulse 2.0 | APRIL 1, 2019

“Shapiro is a mentor at UpWest Labs and was previously the head of product management for Google Analytics. Gandhi was previously director at LinkedIn and Equinix. And Aggarwal previously held executive roles at Postmates, Amazon, eBay, and Microsoft…”

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Productiv raised $8M in Series A

Fortune Term Sheet | APRIL 2, 2019

“Productiv, a Palo Alto, Calif.-based company that provides real-time SaaS engagement insights, raised $8 million in Series A funding. Accel Partners led the round…”

Productiv raises $20 million to track SaaS engagement

VentureBeat | november 6, 2019

Enterprise software-as-a-service (SaaS) adoption has never been higher. Companies use 16 SaaS apps on average, and 73% say nearly all of their apps will be SaaS by 2020, driving the global industry to an estimated $157 billion in the next year. But coinciding with this climb is a decline in app usage transparency.

Application Engagement Analytics Company Productiv Raises $20 Million In Funding

Pulse 2.0 | november 6, 2019

Productiv — an application engagement analytics company — announced it raised $20 million in Series B funding led by Norwest Venture Partners with additional participation from strategic investor Okta Ventures and existing investor Accel. Including this round, Productiv has raised a total of $28 million in funding since launching.

Meetings aren’t the biggest time waster at work. This thing is

Fast Company | October 3, 2019

A recent survey by Productiv, an application engagement analytics platform, found that 27% of workers said meetings caused their decrease in productivity. However, 39% said not having access to the right applications decreases their productivity, and 54% named lack of cross-departmental collaboration as the primary barrier.

20 of the hottest enterprise startups of 2019 founded by former Google employees

Business Insider | July 8, 2019

Back when co-founder and CEO Jody Shapiro was at Google, he lead Google Analytics. Now he does something similar with Productiv, which helps companies with their IT questions and analyzes how employees are using the IT tools and apps available to them.

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Productiv raises $8 million to help companies track SaaS app engagement

VentureBeat | April 1, 2019

“The endgame is to empower companies to make profit-boosting rightsizing decisions from app analytics…”

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Congratulations, Productiv: Pioneering the Concept of Application Engagement

Accel | APRIL 1, 2019

“Companies already have a big need for help managing their unwieldy tech stacks and Productiv is poised to ride that wave of demand…”

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Productiv Receives $8 Million to Grow Its Solution Pertaining to SaaS Application Transparency

AI Authority | APRIL 2, 2019

“The SaaS application landscape is poised to touch $185.8 billion by next year. While this sounds positive, app usage transparency has simultaneously declined…”

Productiv, a startup co-founded by former Google employee, raises $20M Series B to provide real-time application usage and engagement analytics for IT leaders

Tech Startups | November 6, 2019

Productiv, a Palo Alto, California-based SaaS startup that provides real-time engagement data, today announced it has $20 million in Series B funding to maximize SaaS value with application engagement analytics. The round was led by Norwest Venture Partners with additional participation from strategic investor Okta Ventures and existing investor Accel.

Productiv gets second funding in quick succession

Enterprise Times | November 6, 2019

Productiv has announced a $20 million Series B round of funding. This is less than six months after it closed a $8 million Series A round led by Accel

Are Your Employees Using the Technology You Provide at Work?

HR Technologist | September 25, 2019

Less than half of IT executives are confident about the number of SaaS tools the company provides them, finds research by Productiv, an app engagement analytics solution.

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Key SaaS Trends in the Enterprise

eWeek | JUNE 9, 2019

“In this eWEEK Data Points article, former head of Google Analytics Jody Shapiro discusses five trends that he sees shaping SaaS application management…”

Former Google Analytics Head Launches Accel-backed Startup Productiv

Business Insider | APRIL 1, 2019

“Productiv launched out of stealth mode with an $8 million investment led by Accel. It offers an analytics platform that parses how employees are using enterprise software and applications, like Dropbox, Box, and Sharepoint…”

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Ex-Google Analytics chief Jody Shapiro’s startup Productiv exits stealth

Silicon Angle | APRIL 1, 2019

“Former Google Analytics chief Jody Shapiro has chosen April Fools’ Day to announce that he’s deadly serious about wanting to help enterprises get a better handle on the software-as-a-service applications they use….”

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