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CIOs Crack Open the ‘Black Box’ of Tech Productivity

Wall Street JOURNAL – CIO JOURNAL | 6/3/19

“Fox sought help from venture-capital-backed startup Productiv to track employee usage of about 12 software applications,” said Paul Cheesbrough, chief technology officer at Fox Corp. The new (Productiv) metrics allowed Fox to renew contracts and expand deployments on software that employees used the most, such apps from Zoom and Slack. Fox plans to end contracts with some software applications from Microsoft based on the usage stats.”

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Ex-Google Analytics chief Jody Shapiro’s startup Productiv exits stealth

Silicon Angle | 4/1/19

“Former Google Analytics chief Jody Shapiro has chosen April Fools’ Day to announce that he’s deadly serious about wanting to help enterprises get a better handle on the software-as-a-service applications they use….”

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Productiv raised $8M in Series A

Fortune Term Sheet | 4/2/19

“Productiv, a Palo Alto, Calif.-based company that provides real-time SaaS engagement insights, raised $8 million in Series A funding. Accel Partners led the round…”

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Productiv raises $8 million to help companies track SaaS app engagement

VentureBeat | 4/1/19

“The endgame is to empower companies to make profit-boosting rightsizing decisions from app analytics…”

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Congratulations, Productiv: Pioneering the Concept of Application Engagement

Accel | 4/1/19

“Companies already have a big need for help managing their unwieldy tech stacks and Productiv is poised to ride that wave of demand…”

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Productiv Receives $8 Million to Grow Its Solution Pertaining to SaaS Application Transparency

AI Authority | 4/2/19

“The SaaS application landscape is poised to touch $185.8 billion by next year. While this sounds positive, app usage transparency has simultaneously declined…”

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Former Google Analytics Head Launches Accel-backed Startup Productiv

Business Insider | 4/1/19

“Productiv launched out of stealth mode with an $8 million investment led by Accel. It offers an analytics platform that parses how employees are using enterprise software and applications, like Dropbox, Box, and Sharepoint…”

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SaaS App Engagement Company Productiv Raises $8 Million

Pulse 2.0 | 4/2/19

“Shapiro is a mentor at UpWest Labs and was previously the head of product management for Google Analytics. Gandhi was previously director at LinkedIn and Equinix. And Aggarwal previously held executive roles at Postmates, Amazon, eBay, and Microsoft…”

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