SAN FRANCISCO, CA (May 12, 2021) – Productiv has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. Hitting newsstands May 18 in the May/June 2021 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture whether teams are operating in person or remotely.

Productiv’s mission is to unlock the power of data to drive productivity at work. Adoption of SaaS applications has skyrocketed in recent years, and even more so during the last year with remote work. With the typical enterprise using hundreds of SaaS applications, it’s increasingly difficult to understand and optimize any given tool’s adoption and contribution to employee productivity. Productiv’s unique, intelligent platform provides insightful data and analytics at the employee- and app-level, so companies can make smart decisions on managing, procuring and securing their SaaS portfolio — and ultimately improve the employee experience.

Collecting data from thousands of submissions, Inc. singled out 429 honorees this year. Each nominated company took part in an employee survey, conducted by Quantum Workplace, on topics including management effectiveness, perks and fostering employee growth. The organization’s benefits were also audited to determine the company’s overall score and ranking.

“We are honored to be named one of Inc.’s Best Workplaces of 2021,” said Jody Shapiro, CEO and co-founder, Productiv. “From the start we decided to focus on employee success as much as customer success. We’re proud of the stellar team we’ve assembled — including alumni from leading innovators like LinkedIn, Facebook, Google, Slack and Amazon — and aim to provide them with the most impactful years of their careers. One of our core tenets is ‘plan to win big’ – and we know that we can only win big by investing in our people and creating an incredible workplace for our world-class team.”

“The definition of a positive workplace has changed drastically over the past year,” says Inc. magazine editor-in-chief Scott Omelianuk. “Stocked fridges and nap pods were no longer perks many companies could rely on once work went remote. So, this year’s list is even more important as it reveals organizations that continue to enrich the lives of its employees amid a pandemic.”

About Productiv

Productiv is the data-driven, enterprise SaaS management platform for the modern CIO. Companies like Fox, Uber and Zoom use Productiv to create a system of record for their SaaS portfolios with the most detailed view into how software is actually used. With robust data and insights, IT is able to unlock new transformational change for their organizations while more efficiently executing on day-to-day operations. Founded in 2018 and backed by Accel, IVP and Norwest Venture Partners, we are on a journey to transform how you think about SaaS and the impact it can have on your organization. To learn more about working at Productiv, click here.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

About Quantum Workplace

Quantum Workplace, based in Omaha, Nebraska, is an HR technology company that serves organizations through employee-engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com.

Zero customer churn and executive additions equip company for success in 2021

PALO ALTO, Calif., Feb. 9, 2021 – Productiv, the leading enterprise SaaS Management Platform, today announced impressive momentum on the close of its first full fiscal year in market. In the past twelve months, the company has more than doubled in headcount, added an impressive roster of enterprise customers including DocuSign, Kayak, PagerDuty, SentinelOne, Robinhood, and GlobalLogic, and brought on technology industry veteran Aashish Chandarana as Chief Information Officer. 

Productiv helps enterprises understand how employees engage with software to work and collaborate. By going deeper than analyzing simple login data, Productiv more precisely defines application engagement (what happens after a user logs in) down to the user- and feature-level. This enables smarter decisions, more efficient renewals, and more intelligent license management, and increases SaaS value and data-driven application adoption.

“Productiv is easy to set up, intuitive and visual, and enterprise-grade,” said Mike Hamilton, VP and Head of IT, Databricks. “Before, it was almost impossible to get an accurate pulse on our software landscape and adoption, but now Productiv helps us drive adoption of our top apps through feature and team-level analytics, get visibility in to all apps so we limit to only apps that employees actually use, and automate repetitive tasks like license management.”

Additional milestones in the past year include: 

• Launching Productiv Essentials, the only free SaaS management product.  
• Launching several new integrations to provide 360-degree app visibility; real-time SaaS subscription recommendations that dramatically simplify SaaS decisions; deep insights on user and team usage; and an intuitive way for IT and Procurement to take charge of vendor relationships.
• Launching the Productiv Partner Network to help SaaS vendors increase application adoption, strengthen product differentiation, and leverage analytics for decision-making.
• Managing billions of dollars in SaaS spend and delivering on hundreds of thousands of hours of increased employee productivity.

In addition to more than doubling employee headcount, Productiv also added technology industry veteran Aashish Chandarana as Chief Information Officer. Prior to joining Productiv, Chandarana was SVP Technology Partnerships & Investments at Fox Corporation, where he built the digital business plan for the company, redefined its relationships with technology partners, and orchestrated the technology aspects of the complex split of the 21st Century Fox and Disney businesses as part of a $70bn transaction, while also building the new Fox’s technology operations and infrastructure.

At Productiv, Chandarana will work closely with customers as they transform their collaboration strategies to account for the pervasive growth of enterprise SaaS applications. He will also leverage his deep industry expertise and market foresight to help align the company’s product and go-to-market strategies with the needs of enterprise CIOs.

“2020 was a transformational year for SaaS adoption across the entire industry and our momentum demonstrates that CIOs and business technology leaders are looking for ways to drive greater business value from their SaaS investments,” said Jody Shapiro, co-founder and CEO, Productiv. “I could not be more proud of our team, and Aash betting on Productiv will only further accelerate this momentum and build on our growth in 2021.” 

“Over my career, I have seen the transformative impact that SaaS applications like Slack, Zoom, Okta, and Box have had on the way people work and collaborate together. Collaboration that used to happen in conference rooms and hallways is now happening in applications, and CIOs are searching for a digital approach to measure the effectiveness of those applications and drive better outcomes for their teams and businesses as a whole” said Chandarana. “Jody and the team at Productiv have built an enterprise-class platform that enables CIOs to drive those outcomes, and I couldn’t be more thrilled to join the team and work closely with our customers to unlock enterprise productivity.” 

About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. Productiv enables smarter renewal decisions, more intelligent license management, and stronger application adoption through automated workflows and deep analytics. Backed by Accel, Norwest Venture Partners, and Okta Ventures, and founded by veterans from Amazon, Google, and LinkedIn, we help IT leaders at enterprises like Dropbox, Uber, Equinix, Okta, and Zoom improve the employee software experience and maximize application value. 

Deeper Engagement Analytics Drive Maximum Value for SaaS Customers

 Productiv, the leading enterprise SaaS Management Platform, today announced the launch of the Productiv Partner Network, a program tailored to help SaaS vendors improve how to increase application adoption, strengthen their product differentiation, and leverage actionable analytics for decision-making. The Productiv Partner Network includes partners across multiple application categories, including spotlighted launch partners Asana, Okta, Box, Coupa, and Slack. 

The explosion of SaaS has led to greater customer demands around who, how, and where different products are being used. Gartner analysis found that business leaders are on track to spend around $116 billion on SaaS-related products this year, a 15 percent jump from last year. With the Productiv Partner Network, SaaS vendors now have access to deeper engagement analytics for their customers, surfacing better insights and smarter recommendations. The Partner Network expands and tailors program benefits to technology partners that are focused on driving as much value to their customers as possible.  

Companies around the globe in various industries are continuing to invest in, adopt, and use SaaS applications. In fact, new survey data from Productiv reveals that more than 60% of IT executives say their organization currently uses more than 100 SaaS applications on a daily basis. Engagement analytics from Productiv provide deep visibility into how people are using and engaging with applications — in real time. 

“A growing number of SaaS applications, coupled with a lack of visibility into how these apps are being used creates a ‘black box’ around deep usage information,” said Munish Gandhi, co-founder and COO at Productiv. “Productiv-powered feature- and team-level engagement insights, combined with benchmarks, help customers maximize the impact of their SaaS investments and helps partners drive adoption and growth.”

“In today’s environment, the need for organizations to move quickly and operate in a modern way is more important than ever before,” said Fred Klein, VP of Business Development at Box. “With Box joining the Productiv Partner Network, we are empowering customers to reach their full potential by leveraging analytics to drive adoption of Box products enabling secure and centralized management of data in the cloud.”

“Shadow IT continues to be a challenge in an age when security, visibility, and access controls are a top priority,” said Stephen Lee, VP, Technical Strategy and Partnerships, Okta. “Productiv addresses this challenge in a matter of minutes, and bringing these analytics to our own customer base as part of the Productiv Partner Network will help businesses stay on top of the ever-growing ecosystem of SaaS applications in their company.”  

The Productiv Partner Network gives technology vendors new opportunities for differentiation.  The Productiv platform leverages real-time user data, generates market insights around usage, and provides competitive comparisons in a centralized location.  Partners are able to highlight the value of their applications within a best-of-breed analytics and automation platform. 

“Leading SaaS companies are addressing the needs of their customers head-on by exposing APIs that provide unprecedented levels of visibility and precision around usage,” said Andrew Krutz, Head of Partnerships, Productiv. “We are proud to launch the Productiv Partner Network today to help the community drive maximum value from their applications.” 

“We believe that employee experience is the key enabler of customer experience,” said Billy Blau, Head of Business and Corporate Development, Asana. “We’re excited to partner with Productiv engagement analytics to provide teams with richer information on how they’re collaborating on their most important work with Asana. By empowering our customers with deeper insights into how they’re using Asana, we’re helping them create a better employee experience for their teams, and ultimately enabling enterprises to become more agile.”

“We are proud to work with Productiv and to give customers intelligent insights on their SaaS application usage and spend within Coupa,” said Roger Goulart, SVP of Business Development and Alliances, Coupa.  “Productiv’s engagement insights powered by Coupa’s open platform enables our joint customers make better spending decisions”- 

For more information about the Productiv Partner Network, visit www.Productiv.com/partners.

Resources

• SaaS Management for free with Productiv Essentials.
• See enterprise SaaS Management in action in just 15 minutes
• Understand the key requirements for a SaaS Management Platform

About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. IT, Finance, and Business leaders collaborate in Productiv to understand application adoption, increase company productivity, and reduce SaaS costs. Backed by Accel, Norwest Venture Partners, and Okta Ventures, we help IT leaders at enterprises like Zoom, Unity Technologies, Uber, Fox, and Ellie Mae improve the employee software experience and maximize application value.

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Study Finds Application Value Management (AVM) Is Critical for CIOs to Address New Post-Pandemic Responsibilities 

 

PALO ALTO, Calif., Dec. 17, 2020 – Productiv, the leading enterprise SaaS Management Platform, today announced report findings that underscore the need for enterprises to gain greater visibility into their SaaS applications, especially following the COVID-19 pandemic. The findings also outline how Application Value Management (AVM) will become invaluable for addressing new CIO challenges driven by the pandemic. AVM helps CIOs monitor and manage software applications’ contribution to company performance and productivity, making it a necessary mechanism for companies to get the most value from their software investments. 

The pandemic has resulted in the role of the CIO expanding to include new responsibilities throughout the organization. CIOs are under increased pressure to ensure their companies are getting adequate value and ROI from their SaaS application stack. According to Gartner, “by 2024, 25% of traditional large enterprise CIOs will be held accountable for digital business operational results, effectively becoming ‘COO by proxy.’” As CIOs increasingly take on responsibilities that extend beyond the realm of IT, they must have a better understanding of their organization’s SaaS application stack—and the value it demonstrates. This is why AVM solutions that provide real-time insights into application ROI will become a “must” for success. 

“Since the start of the pandemic, CIOs have been tasked with doing more with tighter budgets. Consequently, having a pulse on cloud software spending, and the ROI of one’s SaaS application stack, has become more important than ever,” said Apurva Davé, VP Marketing, Productiv. “AVM meets this need by providing measurable visibility into how SaaS applications are impacting business value. The technology is also empowering CIOs by accelerating time-to-value for digital initiatives. As we move into 2021, we can expect to see more companies making data-driven decisions regarding which applications to keep and which to nix.”

Key findings include: 

Outdated strategies still in place

The primary method respondents use to collect metrics on SaaS applications within their organizations is “manual tracking.” Most (58%) tech executives rely heavily on manual tracking through individual application dashboards.

New solutions are in high demand

Almost half of respondents (44%) say their organizations don’t have the tools to demonstrate the value of their SaaS applications, underscoring the pervasive need for AVM solutions. As a result of the challenge in tracking and understanding SaaS application value, 45% of executives are unable to clearly articulate IT’s value and contribution. 

Marked lack of visibility into ROI

Only 2% of tech executives surveyed have complete visibility into the ROI of their current application stack. However, 81% plan to improve their SaaS application visibility in order to optimize spending.

AVM poised as a top solution

The vast majority (88%) of respondents agree that AVM will help their business optimize ROI for SaaS applications. Specifically, AVM will enable these executives to measure ROI more accurately, align their business agility with IT productivity, and better communicate IT’s value.

Survey Methodology:

Pulse and Productiv surveyed 200 enterprise-level tech executives to better understand how they attribute value to their SaaS application stack, where the gaps are in measuring ROI, and how to properly implement an AVM system. Data from this report was collected from Oct. 27 through Nov. 17, 2020. 

To download the report in full, please visit: http://productiv.com/resources/white-paper-application-value-management

Resources

• See enterprise SaaS Management in action in just 15 minutes
• Learn how Procurement and IT Partner for Better SaaS Management at Zuora
• Understand the key requirements for a SaaS Management Platform

About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. IT, Finance, and Business leaders collaborate in Productiv to understand application adoption, increase company productivity, and reduce SaaS costs. Backed by Accel, Norwest Venture Partners, and Okta Ventures, we help IT leaders at enterprises like Zoom, Unity Technologies, Uber, Fox, and Ellie Mae improve the employee software experience and maximize application value.

Centralized SaaS Management Offering Addresses Industry-Wide SaaS Sprawl

PALO ALTO, Calif., Sept. 16, 2020 – Productiv, the leading enterprise SaaS Management Platform, today announced Productiv Essentials, a free tier of its customer-proven enterprise SaaS Management Platform. Productiv Essentials empowers enterprises to replace their SaaS spreadsheet with comprehensive visibility, including advanced analytics and feature-level insights, into how their people are using and engaging with SaaS applications.

Companies around the globe in various industries are continuing to invest in, adopt, and use SaaS applications. In fact, new survey data from Productiv reveals that more than half of IT executives say their organization currently uses more than 100 SaaS applications on a daily basis. Spreadsheets and surveys are no longer effective for managing application usage, as they are both costly and inaccurate. SaaS management eliminates these roadblocks, providing deep visibility into how people are using and engaging with applications — in real time.

“A growing number of SaaS applications, coupled with a lack of visibility into how these apps are being used, puts companies in a reactive position when it comes to application management,” said Jody Shapiro, co-founder and CEO at Productiv. “Productiv Essentials allows companies to take a proactive approach with their software investments, creating a central system of record that allows leaders to collaborate effectively on application strategy. By offering Productiv Essentials at no cost, we’re ensuring that enterprises can start getting the most from their applications today.

Productiv Essentials is designed to replace the SaaS spreadsheet with real-time, complete visibility into a company’s entire application portfolio. Productiv Essentials also provides the ability to proactively manage renewals. This data-driven approach to SaaS management helps IT leaders determine which applications are (and are not) delivering value along with insights to drive value higher.

Productiv Essentials allows enterprises to build a strong SaaS Management foundation with:

• Unprecedented visibility: Productiv Essentials offers a 360-degree view of SaaS applications for simple and effective management. It lets users see their managed applications and connect to common expense systems to uncover shadow IT and expensed applications.
• Renewal management: Productiv Essentials allows companies to track critical renewal data so they can proactively manage and prioritize renewals, instead of chasing down vendors and contracts at the last minute.
• Deep insights into engagement: The best way to manage SaaS applications is to have a complete understanding of how applications are being used by individuals and teams — all the way down to the feature level. Productiv Essentials supports this capability with the ability to report engagement analytics for the video conferencing system of choice.

In conjunction with the launch of Productiv Essentials, Productiv also announced results of a new survey that further underscores the importance of effective SaaS application management. According to The State of SaaS Management in 2020, 97 percent of those surveyed report that they don’t have complete visibility into how their applications are used by employees.

Also, 88 percent of respondents believe that a central location for SaaS management would simplify internal processes, increase visibility, and provide teams with the opportunity to focus more on strategic initiatives. However, automation is key to this strategy, with 94 percent noting that managing SaaS applications with manual tools leads to out-of-date information and poor business decision making.

The State of SaaS Management in 2020 was conducted by Pulse on behalf of Productiv. The study polled IT executives to better understand how centralizing SaaS application management can improve visibility into key tool analytics and their company’s bottom line

Get access to Productiv Essentials and learn more: https://www.productiv.com/EssentialAccess

To view The State of SaaS Management in 2020 report, visit: https://productiv.com/resources/white-paper-the-state-of-saas-management-in-2020/

Resources

• SaaS Management for free with Productiv Essentials.
• See enterprise SaaS Management in action in just 15 minutes
• Understand the key requirements for a SaaS Management Platform

About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. IT, Finance, and Business leaders collaborate in Productiv to understand application adoption, increase company productivity, and reduce SaaS costs. Backed by Accel, Norwest Venture Partners, and Okta Ventures, we help IT leaders at enterprises like Zoom, Unity Technologies, Uber, Fox, and Ellie Mae improve the employee software experience and maximize application value.

User and Team Insights Provide Unparalleled Visibility Into Application Usage and Value

PALO ALTO, Calif., July 28, 2020 – Productiv, the leading enterprise SaaS Management Platform, today announced the availability of in-depth insights that provide clarity on application usage down to the individual user and team level within an organization. These insights, which include the deepest data and analytics available in any SaaS Management Platform, enable enterprises to understand and measure which applications are being used, how they’re being used, and how the applications impact other employees, teams, and processes. With today’s announcement, enterprises can drive productivity and eliminate inefficiencies in a more strategic and data-driven way. 

“SaaS Management focuses on understanding the business value delivered by applications, including unlocking the productivity of the people in your company, rather than just tracking your license counts,” said Jody Shapiro, co-founder and CEO, Productiv. “You can only achieve this when you have a clear picture of which applications are being used, and how they’re impacting workflows. Proactively looking beyond license management into actual SaaS usage unlocks productivity and also translates into cost savings and increased time efficiency.”

Team Insights

Companies are increasingly seeking visibility into how applications are being used across their business units. Team insights provide real-time data on activity and spend per application for a given team (such as sales, marketing, or business operations) and can be broken down by office location, geography, or other custom segments. 

By understanding how teams are using applications, enterprises can pinpoint inefficiencies and decide where to run adoption programs to fuel productivity. This data also uncovers applications that aren’t providing value and can therefore be deprovisioned or canceled. When insights show that a particular team is doing very well, IT leaders can leverage Productiv to replicate that behavior across other business units. 

User Insights

User insights give enterprises a look into even more granular data at the user level. With this data, IT leaders get information on each employee’s applications, their activity and engagement within these applications, the type of license they have, and the spend that has been provisioned for each application. This enables a deeper understanding of the application stack for each user, including insights into business value delivered even at the most granular levels.

“Productiv gives us an easy-to-set-up, intuitive and visual, enterprise-grade pulse on our software landscape and adoption,” said Mike Hamilton, head of IT at Databricks. “Team- and user-level insights help us drive adoption of our top apps, automate repetitive tasks like license management, and partner with and counsel the rest of the business to guide and scale our SaaS strategy.”

For more details about today’s announcement, please read the Productiv blog.

Resources

• See enterprise SaaS Management in action in just 15 minutes
• Learn how Procurement and IT Partner for Better SaaS Management at Zuora
• Understand the key requirements for a SaaS Management Platform

About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. Productiv enables smarter renewal decisions, more intelligent license allocations, and stronger application adoption through automated workflows and deep analytics. Backed by Accel, Norwest Venture Partners, and Okta Ventures, and founded by veterans from Amazon, Google, and LinkedIn, we help IT leaders at enterprises like Fox, Uber, Equinix, Okta, and Apttus improve the employee software experience and maximize application value.

Renewal Calendar’s centralized data drives stronger collaboration among IT, Finance, and Procurement business units

PALO ALTO, Calif., June 30, 2020 – Productiv, the leading enterprise SaaS Management Platform, today announced the Productiv SaaS Renewal Calendar, a single data source for all contract data, renewal timelines, and SaaS application usage information. This centralized system of record arms enterprises with complete visibility into their SaaS renewals in a single location. With today’s announcement, business technology leaders are empowered to proactively drive successful renewal planning and effectively negotiate with vendors, helping to operationalize a more effective, efficient renewal process.

“Managing and negotiating SaaS renewals can be a difficult and time-consuming process, from buying and provisioning to understanding how the SaaS application is being used across the organization. When you factor in the hundreds of SaaS applications in use at a company, the process can be overwhelming,” said Jody Shapiro, co-founder and CEO, Productiv. “The SaaS Renewal Calendar transforms renewal preparations and planning from a reactive to a proactive process. This not only provides a single place for shared, comprehensive data to drive a collaborative approach to renewals but also opens up new conversations among IT, finance, and business units about their respective goals and needs. These conversations ensure the application portfolio is thoughtfully planned to ensure everyone in the organization has the applications and license types they need to be productive without buying too much or too little, or buying duplicative applications.”

The new SaaS Renewal Calendar is a critical component of the Productiv SaaS Management Platform, offering a simple and insightful overview of all upcoming SaaS renewals. Enterprises can avoid surprise auto-renewals and prioritize their renewal preparation based on time, size of renewal, and the strategic value of the particular application. The Renewal Calendar’s centralized, cohesive view gives IT leaders the usage data they need to make smarter decisions about their SaaS application stack.

“With Productiv’s calendaring feature, what’s been amazing is getting that 30, 60, 90-day view of what’s coming… so I can better prepare myself with very deep analytics of the usage patterns before I talk to the vendor,” said Jim Fazzone, vice president of IT, HashiCorp. ”I think that’s really one of the big keys for us, is understanding what our true use case is to better shape the conversation and then keep finance aware that these things are coming.”

“The visibility and insight that Productiv provides into how our applications are being used enables our Procurement and IT teams to partner closer than ever before and is changing the way we adopt and manage technologies within our organization,” said Sheel Patel, head of strategic sourcing & procurement at Okta. “Productiv provides us with the insights we need to reduce license waste and improves our team’s productivity since we no longer need to manually track our portfolio and renewals.”

The Productiv SaaS Renewal Calendar visualizes key renewal data in both a graph view and a calendar view. Features and capabilities include:

• Renewal Calendar Notifications — Set up notifications to be emailed or sent via Slack when a renewal is imminent so everyone is on the same page that it’s time to dig into the data for that particular application. Subscribe to notifications for all apps, or choose to be notified on an app by app basis.
• Centralized Contract Data — Securely upload your contracts. Productiv ingests and processes the raw contract data to provide a simplified view of your financial and commercial obligations so that as the business evolves, adds vendors, or modifies contracts you can still stay ahead of your renewals..
• Feature-Level Engagement Data — Application engagement data down to the user- and feature-level arms teams with all of the data they need to effectively negotiate each SaaS renewal.
• Data-Driven Recommendations — Rein in costs and right-size your application licenses with recommendations based on Productiv’s deep understanding of each application, including associated pricing packages and tiers as well as usage to significantly reduce the license cost if users are currently at a higher tier.

Productiv’s SaaS Renewal Calendar is available now to all Productiv customers. For more feature and capability details, please read the Productiv blog.

Resources

• See enterprise SaaS Management in action in just 15 minutes
• Learn how Procurement and IT Partner for Better SaaS Management at Zuora
• Understand the key requirements for a SaaS Management Platform

About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. Productiv enables smarter renewal decisions, more intelligent license allocations, and stronger application adoption through automated workflows and deep analytics. Backed by Accel, Norwest Venture Partners, and Okta Ventures, and founded by veterans from Amazon, Google, and LinkedIn, we help IT leaders at enterprises like Fox, Uber, Equinix, Okta, and Apttus improve the employee software experience and maximize application value.

 

Accomplished Enterprise Marketing Executive Brings 20+ Years of Experience to SaaS Management Innovator

 PALO ALTO, Calif., June 24, 2020 – Productiv, the leading enterprise SaaS Management Platform, today announced the appointment of Apurva Davé as Vice President of Marketing. Davé joins the leadership team during a period of strong corporate, customer, and product momentum and growth. Productiv has expanded its engineering, product and go-to-market teams, opened a research and development office in Bengaluru, India and been named a Cool Vendor in Gartner’s Cool Vendors in the Digital Workplace report.

“Today’s IT leaders face the daunting task of boosting company productivity and efficiency while reining in costs – all amidst a massive enterprise-wide SaaS transformation. Years ago, only the IT department could buy new software. Now, anyone at a company can punch in their credit card and start using whatever tool they want. That leaves IT in a reactive mode of trying to manage all these disparate applications – and that’s a huge problem,” said Davé. “I was intrigued by Productiv’s ability to go beyond license management and distill engagement data within various SaaS applications into meaningful insights. The power of Productiv will help CIOs and business technology leaders lead change rather than simply manage change.”

As Vice President of Marketing, Davé is responsible for the company’s go-to-market strategy, community development, and communications. He will work to further articulate Productiv’s market vision and value, including how the company unlocks the data that empowers IT to drive an effective company-wide SaaS strategy.

Founded by veterans from Amazon, Google, and LinkedIn with decades of experience in enterprise technology and data analytics, Productiv’s SaaS Management Platform uncovers specific insights about how employees engage with software to work and collaborate. Productiv’s analytics more precisely define application engagement — or what happens after a user logs in — down to the user- and feature-level. IT can then make smarter decisions about more efficient renewals and more intelligent license allocations.

“Now more than ever, with millions of people working from home, companies need direct visibility into which SaaS applications are driving productivity – and which are not. CIOs and business technology leaders also need to drive business value from their software investments, and this is where Productiv’s data-driven approach helps bridge the technology-business gap,” said Jody Shapiro, co-founder and CEO, Productiv. “Apurva is a great addition to our team, especially during this high-growth period. His technical background and deep experience in product marketing and category-owning positioning are a perfect match for Productiv. I look forward to partnering with him to increase the company’s corporate, product and market visibility.” 

Prior to Productiv, Davé served as Chief Marketing Officer at cloud-native devops company Sysdig, Vice President of Marketing at Jut, and General Manager at Riverbed Technology. He also serves as an advisor to Dgraph Labs, Women Who Ask, and Funworks.

 Read more about Apurva Davé and why he joined Productiv here.

About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. Productiv enables smarter renewal decisions, more intelligent license allocations, and stronger application adoption through automated workflows and deep analytics. Backed by Accel, Norwest Venture Partners, and Okta Ventures, and founded by veterans from Amazon, Google, and LinkedIn, we help IT leaders at enterprises like Fox, Uber, Equinix, Okta, and Apttus improve the employee software experience and maximize application value. 

Report recognizes innovative, impactful, and intriguing vendors, products and services

PALO ALTO, Calif. – May 21, 2020 – Productiv, the leading enterprise SaaS Management Platform, today announced the company has been named a Cool Vendor in Gartner’s May 2020 Cool Vendors in the Digital Workplace report. 

According to Gartner, “Gartner’s definition of a Cool Vendor is a small company offering a technology or service that is: innovative — enables users to do things they couldn’t do before, impactful — has or will have a business impact — not just technology for its own sake, and intriguing — has caught Gartner’s interest during the past six months.”2 

According to the report, “Inability to drive enablement and cultural change continues to be the primary barrier to scaling the digital workplace.” The report goes on to recommend that “Application leaders for the digital workplace who are seeking to improve enablement of digital workplace applications should: quantify and improve digital dexterity by defining, measuring and monitoring key metrics for digital workplace application enablement and engagement.1”

Productiv provides the full picture on every facet of your SaaS portfolio. By going beyond login activity, Productiv precisely defines application engagement down to the user- and feature-level. Automated workflows and deep analytics enable smarter renewal decisions, more intelligent license allocations, and stronger application adoption, ultimately maximizing both application value and the employee experience. 

“Productiv’s mission is to help modern CIOs make smart, data-driven decisions about their SaaS investments to increase productivity and improve collaboration. We believe Productiv’s recognition as a Cool Vendor is further validation of our efforts to enable enterprises to unlock the business value of their SaaS applications with engagement-based insights,” said Jody Shapiro, co-founder and CEO, Productiv. “Today’s business climate has made remote collaboration and measuring the effectiveness of business technology a top-line enterprise priority. Productiv’s SaaS Management Platform produces meaningful insights that help IT leaders understand how employees engage with software to work and collaborate, which applications are driving productivity, and which are not. When enterprises can standardize on the right SaaS applications, it strengthens collaboration, productivity, as well as the overall bottom line.”

Gartner subscribers can access the report here. 

Gartner, “Cool Vendors in the Digital Workplace,” Lane Severson, Melissa Hilbert, Craig Roth, Matt Cain, Manjunath Bhat, Stephen Emmott, May 12, 2020

2Gartner “Cool Vendors — Action, Not Just Reaction, Is Key to Coolness: A Gartner Trend Insight Report,” Daryl Plummer, Janelle Hill, Rita Sallam, Adrian Leow, May 30, 2019

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Productiv

Productiv is the leading enterprise SaaS Management Platform that provides the full picture on every facet of your SaaS portfolio. Productiv enables smarter renewal decisions, more intelligent license allocations, and stronger application adoption through automated workflows and deep analytics. Backed by Accel, Norwest Venture Partners, and Okta Ventures, and founded by veterans from Amazon, Google, and LinkedIn, we help IT leaders at enterprises like Fox, Uber, Equinix, Okta, and Apttus improve the employee software experience and maximize application value.                                                                        

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